What is the best way small business’ should use the Fediverse?
There’s a lot a small company could do on the fediverse but what do you think the best way they could go about it is?
the best way they should use the fediverse is to use bluesky so we don’t have to see their ads disguised as “content”.
You realize YouTubers are business’ along with content creators in general right? The mute button is right there. Along with would you prefer them to have there own instances so you can just block them out?
I would prefer they go to the platform with more people that they can reach, which is already enshitified with ads. I don’t care if you’re selling the meaning of life, I don’t wanna see that on fedi because this is our place away from bullshit like that. And if they try to spread into fedi, I can and will support harassing them in whatever way is necessary to convince them to leave, including leaving bad reviews, repeatedly calling their phone numbers, signing their support email addresses up for spam newsletters, etc.
So… go out of your way to harass small developing business’ because they want to use a great thing like the Fediverse? They haven’t paid or put themselves higher on the ladders through paid ads, they can run there own instances if they wish.
As someone who’s trying to make a small business and doesn’t support how Centralized Socials are used I want to use the Fediverse as my hub of presence for it… What is wrong with a business wanting to grow & interact with people?
So… go out of your way to harass small developing business’ because they want to use a great thing like the Fediverse?
yes, thank you for understanding. keep that capitalist bullshit off fedi.
“anarchist.nexus”
Ahh explains things. Capitalism is sadly what most of us have at the moment and with how jobs are these days some have to create small business’ to keep the lights on and food on the table, I hope you find what you are looking for in life as obviously you don’t have it right now.
I’m petitioning my admins to defederate from you on the Piefed side, and I’ve already defederated from you on Mastodon. you’re a sickness we can’t allow to operate on fedi.
👍
Why should it be necessary to block business from a social platform? Shouldn’t personal communication be the default? We don’t need to monetise every breath we take.
I’m not saying to make monetized ads but if tomorrow the centralized web went away (or gets further restricted for users and brands a like) then how would small business be best to use there accounts rather than shoving ads in your face.
Small business are often trying to just make ends meet especially in some places that can’t easily get jobs, making your own sometimes is the only option.
how would small business be best to use there accounts rather than shoving ads in your face.
Let me be clear: I don’t want you to bring marketing to the last tiny space on the internet where no-one is trying to sell me things. Go to Twitter, Facebook, Instagram, one of the hundred or so for-profit social networks.
Plenty of people advertise for you to donate towards them on here, I’m simply saying how small business can feel like they are being apart of the Fediverse rather than just using it to advertise there products.
The Fediverse demographic skews very heavily away from anything that smells even remotely like promotion or sales (and especially AI).
Your best bet, and possibly the only meaningful way, to leverage the Fediverse as a business is to use it for thought leadership. Write, post, comment about specific meaningful things your business is centered around. Do not promote, do not use contextual links, do not direct people to your website for more info.
This isn’t a place for direct lead gen at scale. It’s a place to accumulate like minded people, and work towards those people talking about you inside their own networks.
It’s the long game, recognition and association; not engagement and monetization.
They should leave it alone. I don’t want to see ads everywhere or worse, ads disguised as content. Reddit has been going to shit due to, in part, the rampant commercialization of the platform.
If a post puts out a call asking for a product that your SB can provide, feel free to post that you have the answer. Beyond that, don’t inundate us with attempts to see your product.
Edit: That said, I do agree with the other commenter who says be an easy-to-contact support account.
You work with model train products it seems, so good-faith, non-advertising participation in such communities is the best way to engage. That’ll do more for your branding, reputation, and business profits that shoehorning ads in.
The mute button is right there… Would it be better if even small new business’ have there own instances?
I shouldn’t be required to take extra steps to mute advertisements I didn’t ask for, consent to, or otherwise search for.
If small businesses want their own instances, that’s in their power to do so, willing participation in those instances will be difficult to accumulate I suspect.
They aren’t paid ads, yes you might have a few that just do straight up ads but is it not what everyone is doing with showing off what they are doing and creating?
Well that’s what I mean by “good faith participation” — usually that includes showing off what you are doing/creating to a community you are a part of.
The problem, that you acknowledge, is that some businesses (in reality a majority) do purely advertisements. It is indeed a slippery slope.
However, I’ve seen small businesses/individuals post content that gets praised by the general population of a community and then people start asking “Hey, where’d you get that? Where can I get that?” And then the OP is like “Well I actually make it myself, I sell them as a business but also engage in the hobby myself”. THAT is the most successful way I have seen a business interact in an online forum.
Yeah I agree, that is probably the best way a small business should use the Fediverse. Interact instead of just posting the product and going “FOR SALE NOW!”.
Having confiscations is part of the Fediverse and it shouldn’t be taken away.
Confiscations? I’m unfamiliar with the term
conversations* sorry am very bad at spelling sometimes
Social media is for humans to socialize. Not for businesses to find customers.
Commerce is a social act.
People run small business’ that are wanting to interact with there customers
I don’t give a fuck what the businesses want.
Don’t.
Why not it’s an open platform, they can run there own instance.
If you want tips about how to successfully grow your small business on the Fediverse, you should look at your comments and the responses they’re receiving here and do the exact opposite.
If you’re not gaining traction here with this account what makes you think it’ll be any different on your official “small business” account?
KEEP THE FEDIVERSE CLEAN! NO LITTERING!
Why on earth would a business owner waste time trying to leverage such a small and niche platform? Even Facebook and Instagram feel like more trouble than it’s worth. Less than 10% of my customers have found me via social media.
don’t.
fediverse is not an opportunity tap.
if I see any advertising on any of my social platforms I add the company to my blacklist and avoid them as much as I can.
That’s fair enough having your own Fediblock list makes sense especially if they are only purely pushing for ads.
Offer public support for whatever they sell.
Like a support account any issues? Don’t we have private mentions to sort out issues? or just presence?
It worked well on Twitter. For example I was looking for a local espresso place in Varberg once and wrote about it, some people pointed out the one specific one and the barista also chimed in that if I come by he will personally make special effort for my first espresso there. That became my to-go espresso place for a couple of years.
Best way business can use the fediverse is to go away.
It’s “businesses,” by the way.
We work in it. Created FedID and use it for identity management.
We also use Ghost for our blog.
As you may have noticed, it’s best to avoid Lemmy because there’s a loud group of users with extreme political and economical views who will devote their morning to attack your post instead of simply moving on.
You may have more success on Mastodon where there are lots business accounts with thousands followers and everyone is happy to follow or ignore you without so much drama.
Only thing not really mentioned in the other comments are Pixelfed and PeerTube. Again you gotta make genuine stuff not ads but if you put at least some effort in the videos and post semi regularly (and ideally use your own instance) you’ll be top in whatever niche you choose to highlight your business with. I can’t say the garden tending would make great business sense (it won’t bring you many new customers) but if the work you do is your passion, its another outlet to share it. Its also not bad to have your own (labeled) ad channel (on your instance), archives can bring nostalgia / meme material, but local only, and don’t boost them.
I don’t think it’d be bad to have your own threadiverse and microblogging platform instances for support and slice of life type stories, but that’s for interacting with existing customers and fans, not for gaining new ones. I’d caution interacting outside of your instance in that space unless pinged / mentioned directly, even more carefully than you would in other socials.
Feel free to create a community based on your products and services and keep loyal customers up to date through that. People will subscribe or not.
