What is the best way small business’ should use the Fediverse?
There’s a lot a small company could do on the fediverse but what do you think the best way they could go about it is?
What is the best way small business’ should use the Fediverse?
There’s a lot a small company could do on the fediverse but what do you think the best way they could go about it is?
The Fediverse demographic skews very heavily away from anything that smells even remotely like promotion or sales (and especially AI).
Your best bet, and possibly the only meaningful way, to leverage the Fediverse as a business is to use it for thought leadership. Write, post, comment about specific meaningful things your business is centered around. Do not promote, do not use contextual links, do not direct people to your website for more info.
This isn’t a place for direct lead gen at scale. It’s a place to accumulate like minded people, and work towards those people talking about you inside their own networks.
It’s the long game, recognition and association; not engagement and monetization.