I’m guessing it drives more profits
The actual value of those coupons is far lower to them, since they aren’t really losing the proportion of profits - and yes, it drives more business to them.
not losing profits? some of those coupons are half off, no way their profit margins are that high. but I’m sure that its outweighed by the extra foot traffic or something
Basically, their goal is to get you in the store. the coupon usually only covers part of a meal that people typically buy, so you go in and you end up buying significantly more than you would have, covering the “loss”.
Futher, they can then declare the loss as a charitable contribution or something.
Also, they get to take credit for that one dollar donation and inflate their corporate “We Don’t Look Like Assholes” numbers.
Yep. They get credit for your donation & they get a tax write-off for the coupons, and they get to sell more stuff so you’ll get the “value” out of the coupons. It’s a win win win for them and only a win for you if you were going to otherwise buy the exact same things the coupons covered.
Oh yeah. they’re totally assholes.
Same goes for those “would you like to round up for <insert relevant children’s thing here>” programs. Fucking ghouls.
only reason I go for that is if I’m paying cash because I’m willing to pay that little bit extra to not have change in my pocket
The profit margins are that high - or its for an item that’s likely going to encourage sales of a higher margin item.
I was going to say this. Get a hold of the profit margins at your local national fast food chain restaurant and tell me again the profits aren’t that high. 😂
The profit margin on Coca Cola for a store like KFC is basically 100%.
Also, do you use all of the coupons? If you do, you can end up spending 2-3x of the coupon value easily if you are careful not to buy anything else.
hm actually profits on drinks aren’t as good as I was expecting. if I’m seeing correctly, a 5 gallon box of Pepsi syrup costs $105
if I do my math correcy that comes to $3.5/gallon (1 part syrup, 5 parts water)
we sell that (best price) $8.38/gallon and worst price ~$20/gallon
so yeah actually for the medium drinks that’s a crazy profit margin of what like 85%? add to that the fact that there’s ice, so you’re not actually getting the cup full, I wouldn’t be surprised with a margin of like 95%
that’s why I give those for free half the time lol
can’t really find anything else, not sure how to read these charts
Someone explained a long time ago to me how it’s 95-99% profit due to exactly what numbers you described. It’s pretty messed up…
definetly true. I need to look at the next truck order, I’m curious what they’re paying for this stuff. see what sorts of margins they’ve got.
A five gallon BiB of coke syrup is like $100 (maybe less if you purchase at volume like KFC’s parent company surely does.
That can make ~120 large size drinks.
That’s 83¢ per drink in syrup.
A quick look seems like I could get 1000 Styrofoam cups and lids for $120ish (straws are so cheap as to not even need to be included, 0.006¢ per drink) so about 12¢ per drink.
So about 95¢ in supplies, plus maintenance for the machines, CO2, cleaning labor costs… Around $1-$1.10?
But even that sounds high I bet companies like YUM inc get most of these supplies way cheaper than I was looking on restaurant supply sites by buying in huge bulk amounts.
You using the coupon means that they successfully enticed you to return. And most people will buy things on top of whatever the coupon is good for so they still turn a profit
Their margins are very high on some items compared to the ingredients, their costs are more dominated by other factors like wages and the costs for the location.
duplicate comment
Edit: I’ve been corrected in the comments. Happy to be wrong about this so thanks to the correctors.
Charitable donations can be written off on the businesses taxes, so by having customers pay for the donations it means the company gets to double dip. They write it off and the customer reimburses them for it.
Moral of the story: don’t donate to corporations. Give it directly to a charity.
This isn’t completely true…
https://www.taxpolicycenter.org/taxvox/who-gets-tax-benefit-those-checkout-donations-0
I stand corrected! I’m glad to be wrong about this one. Hard not to be cynical these days and it’s easy to assume ulterior motlves.
You’re right to be skeptical, just this particular grift isn’t as obvious as it seems.
They just write it off, Jerry!
What you’re describing just isn’t compliant with tax law in any jurisdiction I’m aware of.
Can you explain it to me? I’m just repeating what I’ve been told and I’m not a financial person.
Edit: nvm, I just read the other responders links.
The idea is to get people used to visiting KFC.
Donate directly to the charity and get Korean Fried Chicken instead.
Or Popeyes.
The thing to keep in mind is that there exist things which have “circumstantial value”, meaning that the usefulness of something depends on the beholder’s circumstances at some point in time. Such an object can actually have multiple valuations, as compared to goods (which have a single, calculable market value) or sentimental objects (“priceless” to their owner).
To use an easy example, consider a sportsball ticket. Presenting it at the ballfield is redeemable for a seat to watch the game at the time and place written on the ticket. And it can be transferred – despite Ticketmaster’s best efforts – so someone else could enjoy the same. But if the ticket is unused and the game is over, then the ticket is now worthless. Or if the ticket holder doesn’t enjoy watching sportsball, their valuation of the ticket is near nil.
So to start, the coupon book is arguable “worth” $30, $0, or somewhere in between. Not everyone will use every coupon in the book. But if using just one coupon will result in a savings of at least $1, then perhaps the holder would see net-value from that deal. In no circumstance is KFC marking down $30 on their books because they issued coupons that somehow total to $30.
That said, I’m of the opinion that if a donation directly results in me receiving something in return… that’s not a donation. It’s a sale or transaction dressed in the clothes of charity. Plus, KFC sends coupons in the mail for free anyway.
Corporations: why spend our own money when we can get these chumps to spend it for us?
Coupons often drive sales for items that people usually wouldn’t buy themselves, sometimes even to people that normally wouldn’t shop there; then once they’ve tried something they haven’t had before, the customer is more likely to purchase that again in the future.
Then there’s additional items you add to the order beyond the coupon.
Finally there’s some rather insane profit margins on some of those items. Even with the coupon, they’re still making profit.
I know that on cake for example they’ve got a ~50% profit
never bothered to figure out the other stuff
In before “they’re just writing that off their own taxes” or “they’re already going to donate it and you’re just reimbursing them”.
Most of the ones near me just ask if you want to “round up” or make a static donation amount. I’m guessing the coupon book is nothing more than the coupons they’d send out in the weekly paper. Having received similar coupon books as “welcome aboard” gifts, most of those deals aren’t even all that good. Plus, they likely expire, so it puts a time rush on using them and draws in business.
“If everything’s above board that store really just acting like an agent,” said [Laurie Styron, Executive Director, CharityWatch]. “They’re really just taking your money and at some point in the future passing it on to the charity if they’re filing their taxes correctly. It actually doesn’t have any impact on that store’s taxes,” she said.
I don’t have a useful answer, but I commiserate with you. Last time I went to one the lady in the drive through really REALLY tried to keep pushing that coupon book on me. No. I don’t want it. We don’t come by here that often. I don’t care if it’ll save me money now because it won’t in the long run.
Honestly, it left a really bad taste in my mouth with how pushy she was after I repeatedly said “no.”
the others have described things well so read them first!
the irs looks at large charitable donations with suspicion because it is easy for a charity to pretend to do good but really just things the donars would do anyway but now they can deduct it. Thus large donars often have to do a match of smalaer donars as the large donation with no small donars suggests only the rich care and so maybe it isn’t really charitable.
remember the above is a factor in some cases but shoud be considered only after you exhaust the other reasons to do this and find they are not enough.
Coupons often say “Cannot be used with any other offer. One coupon per customer per visit.” There’s usually still an overall profit on the entire order because people don’t buy just the one item covered by the coupon. The business can also deduct the value of the coupon as a charitable donation.
$$$$$
