One of my first jobs when I was barely 18 was with one of the big funeral home/cemetery providers in the US. It was positively horrible, and not for the reasons most people think.
As a new hire, you’d start on the cold-calling phone banks, which was bad enough. Nobody wants a cold marketing call from a cemetery. But it got worse from there.
After a month on the phone bank, I’d done well enough to be promoted to field sales, which meant going to the most impoverished areas of town to follow up on the appointments the phone bank had made, basically trying to scare poor elderly people into handing over what little they had to ‘pre-plan’ for their deaths, with the pitch that if they didn’t, their family would suffer.
After a few appointments it was clear I didn’t have the stomach for that, so they moved me to on-site sales, which was somehow worse.
On-site sales included helping to host the Mother’s Day open house at the large main cemetery. They set up a greeting station at the entrance with refreshments and ‘in memorium’ wreaths that could be bought by bereaved family (on that day, mostly children of the deceased, but also mothers who had lost their children, some at a very young age). It sounds like a kind thing to do, because many young mothers/fathers coming to visit were so distraught, they hadn’t stopped for coffee or thought about flowers.
I was not stationed at the welcome station. I was a ‘roamer’, meaning I was one of several staff expected to meander through the graves and check on families graveside – to ask if they needed anything and to upsell them pre-planning packages for themselves or their other children. I am not kidding, we were expected to do that.
I had to be prodded to approach my first mark (a young couple ‘celebrating’ the woman’s first Mother’s Day at the grave of her several months old child, and I couldn’t stomach it. It felt barbaric, to even try to sell someone who could not stop crying at the grave of her young child. I couldn’t do the pitch, obviously, and backed out as soon as possible, then hid by the skips behind the main building until the end of the day when I quit.
I’ve done many jobs in my life, including cleaning bowling alley toilets, but I’ve never been asked to do anything as vile.
I’ll bet everyone in the funeral industry can guess which company I’m talking about.
Not so fun story:
One of my first jobs when I was barely 18 was with one of the big funeral home/cemetery providers in the US. It was positively horrible, and not for the reasons most people think.
As a new hire, you’d start on the cold-calling phone banks, which was bad enough. Nobody wants a cold marketing call from a cemetery. But it got worse from there.
After a month on the phone bank, I’d done well enough to be promoted to field sales, which meant going to the most impoverished areas of town to follow up on the appointments the phone bank had made, basically trying to scare poor elderly people into handing over what little they had to ‘pre-plan’ for their deaths, with the pitch that if they didn’t, their family would suffer.
After a few appointments it was clear I didn’t have the stomach for that, so they moved me to on-site sales, which was somehow worse.
On-site sales included helping to host the Mother’s Day open house at the large main cemetery. They set up a greeting station at the entrance with refreshments and ‘in memorium’ wreaths that could be bought by bereaved family (on that day, mostly children of the deceased, but also mothers who had lost their children, some at a very young age). It sounds like a kind thing to do, because many young mothers/fathers coming to visit were so distraught, they hadn’t stopped for coffee or thought about flowers.
I was not stationed at the welcome station. I was a ‘roamer’, meaning I was one of several staff expected to meander through the graves and check on families graveside – to ask if they needed anything and to upsell them pre-planning packages for themselves or their other children. I am not kidding, we were expected to do that.
I had to be prodded to approach my first mark (a young couple ‘celebrating’ the woman’s first Mother’s Day at the grave of her several months old child, and I couldn’t stomach it. It felt barbaric, to even try to sell someone who could not stop crying at the grave of her young child. I couldn’t do the pitch, obviously, and backed out as soon as possible, then hid by the skips behind the main building until the end of the day when I quit.
I’ve done many jobs in my life, including cleaning bowling alley toilets, but I’ve never been asked to do anything as vile.
I’ll bet everyone in the funeral industry can guess which company I’m talking about.