Is it shallow, or petty, to decide based on name alone? Yeah, pretty much, but there’s probably something, a product or service or site, that the name has made you gloss right over it or jump to it ASAP.
What are some examples that spring to mind for you?
I lived in a city, had occasional need for a car. A car club would have been ideal. Don’t need to spend thousands on a car upfront, don’t need to deal with maintenance, don’t need to secure parking.
Problem? The only car club in town was called whizzgo. Like, a toddler word for urination. Written on all the cars in big colourful letters. No thanks.