I ran a single line BBS system in the Seattle area in my early teens which was early '90s. At the peak we were averaging about 20 calls a day and I kept the whole thing running for a few years. I had a four drive CD-ROM tower system loaded up with shareware CD archives and a connection to fidonet, so you could exchange email with anyone else who had a fidonet address around the world. It was freaking cool and the skills I learned building that prepared me to jump into IT during the .com boom which was a pretty lucky career break for a teen in Seattle.

That era was the tail end of the golden days of BBS systems because Prodigy and CompuServe followed quickly and what they had was professional content creators and some of the first integrations for buying airline tickets, stocks, reading the news, and functional email that reached a wider audience. At that time, you have to remember there was no other way to access those services in real time. Your only other source for this would have been TV or newspapers, or picking up the phone and calling a travel agent.

A lot of these services’ business model was selling hours of access. So you might pay 30 bucks a month for 50 hours, and if you stayed online longer you’d pay more. Those numbers were fine because after you finished whatever you wanted to do, there was nothing left to look at so it was easy to log back off. Very few people were leaving anything resembling an instant messenger logged in all the time.

Those services were constantly updating so every time you logged in you’d see new games, photo libraries, user-generated content in their forums. But in the end they were essentially overgrown BBS’s with funding.

All of them, including AOL, tried to stay relevant by adding the internet as soon as it became a little more mainstream to talk about. But within a fairly short period of time, maybe about a year, the content available on the wider internet from major sources outpaced whatever Prodigy, CompuServe and AOL could produce on their own, so most people logged in just to bypass and get to the internet.

The next generation of getting online after that was subscribing directly to a local ISP for a dial-up account.

As I think back to this, we knew the future was coming fast, but nobody seemed to really understand what that would entail. Absolutely nobody was envisioning services to come like cloud storage, social media, non-stop connectivity from your pocket etc. That was basically sci-fi movie stuff. Connectivity was simply too slow, and we didn’t even have high-res pics or videos stored on our computers at the time. Photos were still taken on film, and video was stored on magnetic tape. It was still very analog and very few people could afford the hardware to digitize it. Early scanners were crappy, only black and white, and expensive.

The most incredible services to launch at the beginning were the chat systems and forums, and online shopping. Clicking on a picture of a cool thing, Entering a credit card number, and it showing up at your door a few days later was pretty cool, and I can distinctively remember the first Christmas where I did all of my shopping online and then bragged about not having to go to the mall. A pretty glorious experience for somebody who never really liked the mall.

Mail order systems existed but you had to call to place your order on the phone (during business hours), or physically mail your order slip with a handwritten credit card number or a check.

I think one of the most fascinating components of this that struck people was how fast you could communicate with people on the other side of the earth. A lot of people would exclaim “I just talked to a guy in Australia!” as the most eye-opening first experience. That’s a real tell on how isolated we used to be.

In the early '90s, there was a very real sense that most people around you had not ever been online before. So if you started talking about your experiences most people would look at you like you’re an alien, or at least some kind of super nerd. There was a period of time where it was decidedly uncool.

My best friend to this day is a guy I met in middle school and we quickly discovered that we both knew about BBS systems. By the time I graduated there were maybe only four or five guys in our BBS group of friends at our high school of 600 people.

Anyways, sorry for the essay. Having been born into the analog era and grown up as it became digital was a wild experience that those before and those after might not totally relate to.

Yes it was fascinating.

i want to point out those things weren’t before internet; they were before the world wide web

It was expensive so you watched your time like a hawk on the paid services. Played games a little time in chat rooms.

Spent a fair amount of time on BBSs, some had turn based games where you would log in every day to use your turns. Or pirated games, sometimes you would pay to download or you had to maintain a positive upload/download ratio (much like torrents)…

I used Usenet and anonymous FTP, archie and gopher, in the days just before the creation of the web. I actually thought the web was weird when my ISP started trying to push it, and couldn’t really understand why they were making such a big deal about it and taking so much trouble to explain to me all the things I’d have to do to get hooked up with it (which were significant). It seemed like just a bunch of weird-looking pages and not all that useful. Weird bomb-making recipes in text files from anonymous FTP seemed a lot better.

CompuServe had a very different feel as opposed to the community-run places like FidoNet and Usenet. It always sort of felt like a Dollar General version of the internet, where all the shelves are a little disordered and no one’s really paying that much attention to what’s going on. Usenet and FTP were very cool. There was wild stuff on there.

Getting access to email was very cool. Before that it was sending letters, or talking on the phone with family members or random strangers walking around hearing you. Getting a physical letter from someone you were distantly-connected to was very cool in a way that’s not replicated on any electronic network, and email seemed initially like it was better, although I think now that in letters we lost something important.

Probably the most massive difference between now and those days is something I don’t see people talk about very much: Before the internet, there really was only 1 viewpoint and 1 viewpoint only on the news. US soldiers were the good guys. Neoliberals in government are looking out for you. Criminals are bad. It’s just… it’s hard to explain, because now there’s such a wealth of different opinions and ways of looking at things that it seems normal, but back then it was very rare to get your hands on even one little piece of “subversive” viewpoint. When the Rodney King beating made the news, it was really electrifyingly shocking; at least to the white world, the idea that the cops would ever do something wrong or could even be charged with a crime was aberrant and confusing. They found the cops not guilty in the first trial. It was just too much to take on, to change the jury’s world view around to that they might have done something illegal, even with the whole thing on video.

I got an issue of Adbusters and it was like this wild precious thing, an artifact from some other world. I was visiting somewhere when I found it; it wasn’t available in my hometown. On the early internet, I was reading a message board where some people were talking about tactics fighting against NATO troops, and it was fucking mind blowing. Like… they’re the enemy. How can they be allowed on the internet? Like people? And then I started downloading episodes of “Off the Hook” and issues of 2600, and it sort of was this gateway into this whole other way of looking at the world. I read some Noam Chomsky and Howard Zinn, and around that time this whole other type of media came along, and in about 5-10 years it became, silently but inexorably, an acceptable thing. But when I was growing up, it wasn’t.

It’s not gonna be possible, I think, for someone from today to really understand how blinkered the view was of the world for 99% of people, before the internet came along. I don’t know how well it will translate to today, but I remember Spin as another big watershed at the time, in showing me how much fakeness was in a lot of what I thought was real.