I played Borderlands with my brother online once. He was ahead of me but we wanted to have fun together so we tried to play together.

I was on a mission to get the best gun for my current level. He was kind enough to just drop a gun that was as good or better for my level than what I was seeking. I no longer had to do that quest.

In fact, he dropped all the best guns he had through all the levels. I no longer had to do any extra quests.

I quit the game. It was suddenly boring. It was the need for the next new thing that had been making it exciting, and now that was gone.

I think about that sometimes for rich people. Why does it never get boring?