Unfortunately, the stupid thumbnail and clickbait title is by design. Linus has spoken about this long before the latest controversy, but unfortunately they do increase views.

I’m fact, they trial different titles and monitor which brings in more views - if you catch a video early enough, you’ll probably notice the title change a few hours later as they trial different ones. So as frustrating as it is, it’s a symptom of the platform and the market at large.

For all of Linus’ flaws and mistakes, he’s generally a good businessman and make no mistake, LMG is a business at the end of the day. Put yourself in his shoes, is he going to do the thing that will get him 1,000 views but put off 1 person, or appeal to that 1 person but lose 1,000 views? It sucks, he been vocal about how much he also hates it, but it is what it is. His goal is to grow his business, at least he’s up front about it.

I’m not completely defending Linus as an individual here, he’s definitely fucked up a lot (especially lately), he still thinks he’s a “little YouTuber” and doesn’t appreciate how much sway he has, how his words can destroy an entire business overnight - the very thing his own company was nearly hit by several times in the past when he was small - but the clickbait and thumbnails aren’t something I think he should be blamed for, he’s just playing the YouTube game and if I was in his position, I’d do the same.