They’re banking on their service still being better. In the short term they assume their particular selection of content will provide some inertia to your decision to move, and long term they expect all of the other options are going to do the same thing. Eventually, you’ll only be able to stream with commercials, and they’ll be back to the balance of their content being the only deciding factor.
No, Salvation Army can get fucked. You couldn’t pay me to shop there.