Might be a local thing, but in the US I feel like all the similar radio stations go on commercial break all at the same time. Is this just an iheartradio monopoly thing or is it some odd coincidence due to standard ad deals?
Might be a local thing, but in the US I feel like all the similar radio stations go on commercial break all at the same time. Is this just an iheartradio monopoly thing or is it some odd coincidence due to standard ad deals?
I remember always switching to another channel when ads came up, but later that became impossible because they all started ads at the same time. So it seems to be on purpose to prevent people from switching channels. This was in the Netherlands, though I haven’t listened to radio anymore since Napster came out.
A buddy had an idea for 2 radio stations that were 30 minutes of the same music and 30 minutes of ads, but flipping the times.
Problem with that is that you need advertisers to buy into that idea too… And I don’t think anyone’s gonna say “ah yeah for sure they’ll listen to my ad” if it’s in a 30 min block.