Dude the marvel cinematic universe is we…was one of the biggest hits to smash into the box office. Batman is one of the most popular fictional characters ever written. People are still talking about adventure time, regular show, Avatar the last Airbender, and they ended how long ago? SpongeBob is still on the air. Simpsons has lasted longer than most anime.

What are you talking about, Western comics and animation being less popular?

You want to know a pretty unbiased way to judge this? Look at a Halloween store. Spirit even has stuff from the hawk tuah lady, so you know they work fast and go with what’s popular. You might see an old Naruto costume or two, maybe a Goku, and an endcap of what’s popular this year possibly still demon Slayer. But you’ll see a bunch of stuff for Batman, Superman, hell the joker and Harley Quinn gave their own sections each, and that’s just DC.

I mean there are a lot of reasons, but the main one is that the anime industry has its shit a lot better than the Western equivalent and the night novel->manga->anime pipeline.

First, you have sheer quantity and variety. Every season, meaning four times a year, more than 50 anime are released, in all genres and for all ages. Meanwhile almost all Western animation is either for kids or marvel. Compare the darkest or most brutal Western animated show you can find to stuff like Perfect Blue (huge trigger warning BTW) and Made in Abyss. I, personally, watched more than a thousand hours of anime, likely more than all Western animation not aimed at kids below 10 put together. It just doesn’t begin to compare. Even popular titles like Adventure Time or Gumball are for kids; they’re just high quality works that also appeal to adults (more on this later). I know series like Invincible exist, but seriously. Name me 10 of them. Anime is a huge industry of its own right, more comparable to Hollywood than Western animation, and I think we all know Hollywood isn’t interested in making anything decent right now. That’s part of why anime is so popular.

Second, with anime there’s usually a story that’s being adapted. This means there’s a lot less of the hit or miss aspect surrounding a new work, as a manga or novel needs to have a certain amount of quality before it even qualifies to be made into an anime. Also, the market cares more about its customers than in the West, so studios do their work more faithfully (otherwise they won’t get new jobs). As someone making a new anime, you want to sell blue rays, you want people to buy the original work, you want them to buy merchandise, and for all these you need to create something good that will actually turn in a profit. Also, if they’ve got a good anime going they don’t suddenly decide to kill it and spend the money on another yacht. I’m still salty we didn’t get a proper season 3 for The Owl House, for example. Studios have more respect for the work they’re doing, and an original story they have to follow or they won’t be getting any more work. Nothing like the MBA infested mess that exists in the West.

Third, anime and manga aren’t tied to a certain age in Japanese culture. 60% of Japanese people watch anime at least once in a while, and a similar percentage reads manga. It’s not something you graduate as soon as you enter middle school. Light Novels are also obviously not for kids, because what kind of kid reads for entertainment today? These media all lean towards teenagers and young adults, and generally don’t make too many assumptions about the viewer. I mentioned Adventure Time up there; so even anime that’s made for kids doesn’t treat its viewer as an idiot, which makes it watchable as an adult. Now how watchable depends on your tastes, but even a straight shonen like My Hero Academia or Demon Slayer has reasonably realistic characters with personalities, as tropey as they may be. Even the most shonen of shonen anime passes the same standard that makes Adventure Time and Gumball watchable to an adult compared to something like Paw Patrol.

So, yeah, it’s not even a comparison at this point.

Because anime are allowed to tell complete stories before being cancelled out of nowhere for not selling enough merchandise.

Continuity. Nothing ever matters with comics. Superman was a communist, a nazi, a zombie, a literal god and everything inbetween. But most commonly, he is about the same he was 50 years ago. Meanwhile I’ve been growing up alongside famous manga characters. I could be following Naruto to this day and he’d be roughly my age at most points.

Variety. I’m not into comics, I admit, but almost every popular comic I’ve seen is about some kind of superhero. Manga on the other hand have a wide range of topics and target audiences.

Accessibility. I can read a lot of manga right now. Offical, free and online (at least the most recent chapters). There’s no such thing for comics. And while we’re at it: Manga release at smaller chunks in shorter time intervals, which keeps more attention. Being black and white does help, I’d assume.

Anime. They are mass produced and serve to promote manga. There is no equivalent with comics and extended media like cartoons or movies and such often follow their own storyline. Assuming I’d be into the MCU, there is no single comic I could read to see exactly what’s next. If I watch a season of Jujutsu Kaisen, I can look up the correct chapter and continue the story seamlessly.