This is a follow-up from my previous thread.
The thread discussed the question of why people tend to choose proprietary microblogging platfroms (i.e. Bluesky or Threads) over the free and open source microblogging platform, Mastodon.
The reasons, summarised by @[email protected] are:
- marketing
- not having to pick the instance when registering
- people who have experienced Mastodon’s hermetic culture discouraging others from joining
- algorithms helping discover people and content to follow
- marketing
and I’m saying that as a firm Mastodon user and believer.
Now that we know why people move to proprietary microblogging platforms, we can also produce methods to counter this.
How do we get “normies” to adopt the Fediverse?
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Stop addressing them as “normies” would be a great start.
Can’t speak for rest of the Fediverse as I’m not super active on microblogging anymore, but at least here on Lemmy, there is such a strong “in” culture and quirky skewed perception of the world, and often times come off as actively hostile against those that do not share the same quirky skewed world view. The anti-AI, anti-corporate, would rather shoot myself in the foot if it’s not FOSS, etc kind of views, with their own strong vocal proponents, comes off as unwelcoming. People are addicted to socials because of the positivity they can get, not the negative sentiments that’s often echo’ed.
Amongst those that doesn’t share the kind of view, you’d already be looking at an extreme small minority that might be willing to give the platform a try, but as long as the skewed perception of the world dominates the discussions, you can expect them to go back to main stream centralized platforms where they can get more main stream view points based discussions.
Thats the neat part, you don’t. Social medias value isn’t determined by it’s tech. Its value is determined by who and what you can interact with. For example, people wont leave Facebook because everyone they know is on facebook because people won’t leave Facebook. Twitter is literally run by a nazi at this point and still it’s the same story where Mastodon and Bluesky aren’t even close. Same thing for reddit and lemmy. Lemmy simply doesn’t have the content reddit does, look no further than sports subreddits where any given game has a live game thread with a hundred or more unique commentors.
If you want mode people to come here you’re going to need to do two things. One you need to post content people want to see, and two you need to get very very lucky because as it stands if you don’t care enough about decentralization to lose out of a lot of content, theres literally no reason to be here. Its a long slow road and you’re still going to need reddit to do something stupid before we see another growth spike.
if you don’t care enough about decentralization to lose out of a lot of content, theres literally no reason to be here.
Officially supported clients which are not the Reddit app
The reason I personally don’t recommend or hardly even mention Lemmy to anyone else is because here’s hardly any content they’d be interested in. The vast majority of posts are quite esoteric and directed at the kind of people who already are here.
By permitting advertising.
“Normies” are not “microbloggers”. Most people just want to follow what their friends and family and news organizations and “influencers” are posting.
My biggest gripe with the fediverse (indirectly) is that all the information I would get on Twitter about my city is not available to me - concert announcements, restaurant specials, road closures, major news, hobby meetups, etc. They’re posting on Facebook and Instagram (which is IMO the worst of all social platforms) and slowly adopting Threads. My issue with these platforms is mostly regarding the algorithm deciding what it thinks you want. This is driven by advertising.
Twitter didn’t really pick up steam until celebrities and news outlets were posting and engaging on the platform. Then they pushed hard for ads to increase revenue and expand features and stability (for better or worse). Then they just got greedy. Then they were sold for the dumbest amount of money in the history of sales.
Getting normies here means getting influencers here. Influencers want to make money for being assholes. If you don’t want influencers and ads here, don’t ask for the normies to come. Accept the beauty of this micro micro blogging platform. If you want to share outside the open fediverse, embrace cross posting to the closed platforms. That’s kind of the whole point of it. You can post in your tiny little corner while still engaging with the more popular platforms.
TL;DR: be careful what you wish for.
How do we get “normies” to adopt the Fediverse?
We don’t. Normies take one look at anything that isn’t mainstream and pinch their noses. A significant portion of them can barely make a search on the internet, they get lost at the idea of “websites” and are likely heavily biased against people who aren’t using what “everyone is using”
Anedoctal experience: back when I was using dating apps, I’ve had a fair share of girls that stopped talking to me once I said I didn’t have instagram, because it meant I was “hiding something”.
stopped talking to me once I said I didn’t have instagram, because it meant I was “hiding something”.
That’s awful.
Also, I guess they would think I’m hiding so much, considering the number of bloated awful services I’ve rejected.
That may be true for some people, but isn’t a valid generalization. See the Brazil blocking Twitter situation.
Millions decided to give Bluesky a chance and a graph showed daily user activity quadrupling. Now, a not-insignificant portion are saying they refuse to return to Twitter because:
- It feels less toxic and healthier
- They have more control over their experience
- They’re finally having fun with social media again
Sound familiar?
And I’m pretty sure Misskey has more features. Hell, Mastodon as well probably. Bluesky doesn’t even support video yet.
The first sin of the Fediverse isn’t being small, that’s the second. First is being a pain in the ass.
The migration that happened from xitter being blocked in Brazil is a good example of a bandwagon effect, or “people go where people are”. If xitter wasn’t taken down, neither bluesky nor threads would’ve received such a big and immediate influx.
Also worth noting is that the vast majority went for those 2, bluesky more so than threads, instead of any mastodon instance because those 2 are the mainstream alternatives
Yes, people chase content, which means chasing where many people are, but why did Bluesky become a mainstream alternative and Mastodon didn’t?
I’m saying marketing doesn’t cut it, and it’s not just about where most users are either, otherwise everyone but Threads would be irrelevant.
People bounce off both Threads and Mastodon, and there are platform-related reasons for that.
The number 1 pain in Mastodon is the dev team. I mean come on, there are plenty PRs to make mastodon better usable and they just get rejected.
Also we could have some sort of algorithm like we have here in lemmy (hot/scaled/new) but if you talk about it there you are instantly the devil. They WANT mastodon to be different, even if this hurt the userbase.
Since most people are talking about the sign-up barriers, I’ll mention culture and reputation.
I love Lemmy and Mastodon, but whenever I’ve seen the fediverse brought up elsewhere, someone inevitably shuts down any curiosity by suggesting that it’s a political echo-chamber. I don’t think that’s accurate for all of it, but if that reputation is out there, we probably need to make an effort to show that there’s a broader appeal. If the average person is expecting the fediverse to be the left-wing equivalent of something like “Truth Social”, I could understand the reluctance to adopt it.
Every social media has the same problem, reddit is on one side, twitter on the other, facebook is filtering by their own goals.
People here are just a bit different angle. But each instance is a little different, lemmy.world is more reddit like, lemmy.ml is leftist, hexbear is… something too, there are probably some right wing instances. Much more diverse than other networks and I enjoy seeing all those different point of views.
This is current problem in society that we don’t tolerate different opinion.
Twitter was quite diverse actually (it might still be, I can’t say). You had the far left, far right, and everything in between on there but it worked somewhat because the algorithm kept people mostly in their bubbles unless they went seeking it out.
I’m a developer, and it was a pain picking an instance. You start reading about them, and it turns out one’s censored, the other one’s communist, third one doesn’t cooperate with the other ones so you can’t see anything…
As long as it is like this, I don’t believe mass adoption is feasible. I would’ve given up because it takes a lot of time compared to just registering and off you go, but I was interested to see what’s all the ruckus after reddit started with censorship. Maybe interesting to mention that I was never an active reddit member (not one post there).
Just send them to Lemmy world… Edge and shit lords will get banned and figure how this bitch works lol
Normies being on Lemmy world is better than. Reddit in my book
And then we will get more communities being created on Lemmy world, and then the whole Fediverse depends on one single instance. This seems like a good idea at first, but won’t stand the test of time.
I am trying to convince more instance admins to install Fediverser on their servers, so that we can have a way to point people to one site that can distribute the users and help with onboarding and discovery. But so far none of the admins really seem to be interested in the having to deal with the potential influx of users from Reddit.
I am trying to convince more instance admins to install Fediverser on their servers, so that we can have a way to point people to one site that can distribute the users and help with onboarding and discovery
What does Fediverser from an admin standpoint? Does it just enable a “Login with Reddit” option for onboarding new users?
Just send them to Lemmy world
I agree that having a “default instance” would greatly help with onboarding new users, but as many others have said before, centralizing on the largest instance is not a good idea.
There are several other “general purpose” Lemmy instances. Why not send everyone to lemm.ee, until its size is close to lemmy world? At that point, start sending everyone to lemmy.sdf.org or lemmy.zip.
