The question is; can their desire to appear to be doing the right thing be leveraged into making them actually do the right things thus inculcating their identities into making a genuine shift.
We did get a bunch of ecologically vital riverside tree planting in Scotland recently, not for environmental reasons but to protect holiday cottages and replenish salmon populations for fishing. So at the very least we can get them to do the right thing by convincing them its for their own benefit.
The question is; can their desire to appear to be doing the right thing be leveraged into making them actually do the right things thus inculcating their identities into making a genuine shift.
We did get a bunch of ecologically vital riverside tree planting in Scotland recently, not for environmental reasons but to protect holiday cottages and replenish salmon populations for fishing. So at the very least we can get them to do the right thing by convincing them its for their own benefit.