A bombshell new report from the New York Times also discusses how the rapper (now known as Ye) would throw shoes and make staffers watch porn during meetings


Last October, Adidas finally dropped their long-term partner Kanye West after the rapper made a slew of antisemitic comments (among other things). This was despite the fact that Yeezy, their sneaker partnership, was netting the company over $1 billion annually. For many staffers, it was too little, too late. While Adidas employees have come forward with allegations of exceedingly bad behavior from the rapper (now known as Ye) in the past, a lengthy new report from The New York Times delves deeper into the decade-long collaboration than any have before. What it found is stomach-churning.

Apparently, employees were confronted with West’s rampant antisemitism as soon as their very first pitch meeting with the rapper. After reviewing a number of unsatisfactory fabric swatches and shoe designs, West allegedly grabbed one of the sketches and drew a swastika on the toe to convey his dislike of the sneaker. It only got worse from there.

As Ye ramped up his antisemitism in public last fall, he also doubled down behind the scenes. Employees reported that West repeatedly commended Hitler for his use of propaganda, calling the genocidal dictator a “marketing master” and saying he planned to name his next album after him. (It was eventually titled Ye.) Most egregiously, West apparently told TMZ that “it was important to love everyone, including Nazis” in the same interview in which he infamously said that slavery “sounds like a choice.” Back in the office, West stood by that statement, telling Jon Wexler, a Jewish Adidas executive, to “hang a photo of Hitler in his kitchen and kiss it every day to practice unconditional love.”

read more: https://www.avclub.com/kanye-west-adidas-yeezy-new-york-time-report-1850968306

archive link: https://archive.ph/RWHHH

  • 21Cabbage@lemmynsfw.com
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    1 year ago

    “Employees reported that West repeatedly commended Hitler for his use of propaganda, calling the genocidal dictator a “marketing master” and saying he planned to name his next album after him. (It was eventually titled Ye.)” Wow, whole thing just reads like a bad joke made at his expense. He always manages to be stranger than fiction.

    • letsgocrazy@lemm.ee
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      1 year ago

      It’s because he has a mental illness.

      And people prefer getting outraged than understanding.

      • Goblin_Mode@ttrpg.network
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        1 year ago

        Mental illness that he refuses to do anything about.

        Also is your argument here that he is antisimetic because he has a mental illness? I’ve never heard of an illness that just suddenly makes you a nazi. Those two things are independent of one another, the mental illness just makes it more blatant

      • Squizzy@lemmy.world
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        1 year ago

        That doesn’t excuse it entirely, I’m understanding but fuck his shit he has it better than most my compassion is limited for the rich.