The European Commission is threatening to suspend the TikTok Lite rewards programme, unless the Chinese-owned app provides answers within 24 hours.
The European Commission on Monday gave TikTok a 24-hour deadline to submit an assessment of potential health risks related to its new app TikTok Lite or face daily fines.
It comes after TikTok “failed to provide” information earlier this month.
TikTok Lite, a slimmed down version of TikTok, launched in France and Spain in March. It is optimized for slower internet connections and uses less memory.
It enables users over the age of 18 to earn points that can be redeemed for vouchers or gift cards.
The Commission says it wants the Chinese-owned company to show how it assessed the addictiveness and mental health risks of the scheme"
If TikTok fails to reply within the 24-hour deadline the company faces fines amounting to one percent of its annual revenue.
The bloc’s, executive, also announced Monday it was launching a second probe to determine if TikTok breached the EU’s Digital Service Act.
I was kind of wondering why a simple video app is in the spotlight negatively. Like… Isn’t tiktok just a newer version of Vine or Musically?
Sort of. It’s short-form video, yes, but it’s also designed to hook you in. Another concern is that due to Chinese control, it could be used for physiological influence or analysis, propaganda, or data collection from whatever the app can find on your device. (The Chinese government exerts strong control over Chinese companies, which is why it’s more of a concern here than for Vine or Instagram.)