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Joined 1 year ago
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Cake day: July 4th, 2023

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  • I think the so-called KPIs (Key Performance Indicators) are a major problem of our time, because they are often defined incorrectly or misunderstood. All too often, decision-makers seem to think that the pure number of followers, for example, or engagement metrics such as likes would indicate that an account or post is successful. However, this is often not the case when other important metrics are taken into account. In e-commerce, for example, a large number of followers or high engagement figures in themselves mean nothing at all: it is not uncommon for e-commerce companies to invest a lot of money in social media management and for the KPIs of their accounts to rise accordingly - but still not sell anything via this channel (that means that the investment is not worth it, of course, because the costs are disproportionate to the sales generated; the ROI is often not good at all). I think a similar situation can be assumed for many science accounts on Mastodon, for example. Although the number of followers maybe not very high here because there are less active useres, the quality of comments can still be a lot higher. But unfortunately this cannot be quantified, or at least not easily. I therefore think that everyone should first think about what they want to achieve with their social media accounts. It then makes sense to define suitable KPIs instead of being impressed by what can be considered an indicator of success elsewhere and in a completely different context.



  • DandomRude@lemmy.worldtoHumor@lemmy.worldStubbornness
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    2 months ago

    Cheese was also quite important for military campaigns and the like because it is nutritious and has a long shelf life, which is at least documented for the time of the ancient Romans. So the person who dared to try it first is indeed a historically significant figure - but in my eyes more of a culinary mastermind.


















  • Yes, that’s probably true. For me, however, neutrality presupposes diversity - at least to a certain degree. As in the maxim of quality journalism: the assumption here is that a journalist can never be truly objective. This is why an attempt is made to allow opposing perspectives on a topic to have their say, so that the reader or viewer can form their own opinion.

    Of course, this principle does not work in an environment in which differing opinions or perspectives are generally unwelcome. This is probably the case with Lemmy and other Fediverse applications for some topics. But I think that this doesn’t just apply to the Fediverse, but to social media in general. It seems to me just as you say: if you only encounter rejection on a platform, in a community or on an instance if you disagree with the majority, you will move elsewhere - which in turn will probably lead to you eventually finding yourself in an environment where the majority of others are of the same opinion.

    Of course, it would be highly desirable if people were more open-minded, but I’m afraid that’s a utopia. In any case, I don’t have the impression that the advent of social media has fundamentally brought open exchange forward.

    On the contrary, I have the impression that political discourse in many countries, for example, is now characterized by the very strategies that make social media posts successful: the abbreviated presentation of complex contexts, the invocation of enemy stereotypes, sometimes even straight-up trolling. But perhaps this is just a perception error on my part.


  • I’m not sure whether there can be an ideologically neutral social media platform at all. I think there will always be a significant proportion of users who are not interested in discussion, arguments and open minded exchange, but rather in seeing their world view confirmed by others or simply being part of a perceived in-group.

    What’s more, the sheer mass of content makes an attention economy necessary so that one can deal with this flood of information. In my opinion, the content that is easy to consume will always prevail over content that looks at a topic in all its complexity (hardly anyone is willing/has the time to read up on it). So it’s often not about who has the better arguments or actually knows something about a topic, but about who sells their posts better. In this sense, it seems to me that social media in general is not really social, but to a large extent a competition for attention.

    I am not aware of any platform that could solve these problems. In my opinion, this is not really the aim, as pretty much all platforms are not really about objective information, but rather about passing the time and entertainment. Of course, that doesn’t mean that you can’t find good discussions and serious information. But I think that this kind of content will never be the main focus of any social media plattform. The fediverse approach seems like a good try to me tho, because there can be “special interest instances” that can make their own rules to focus on whatever they are about.