There’s a difference between refreshing and better tasting though. Hell, all the beer companies in america know that, which is why you get things like the coors campaign of the mountains changing color if the beer can is cold enough, because cold suppresses your ability to taste. They know they taste like shit but because they’re so cold they are ‘refreshing.’
There’s a difference between refreshing and better tasting though. Hell, all the beer companies in america know that, which is why you get things like the coors campaign of the mountains changing color if the beer can is cold enough, because cold suppresses your ability to taste. They know they taste like shit but because they’re so cold they are ‘refreshing.’