Good article from the New York Times.
Summary
Starbucks China is losing customers at a very rapid pace. Starbucks corporate executives are angry. Brian Niccol, the new $100 million CEO of Starbucks, sounded the alarm in October, calling the competition “extreme”. For the Chinese Lunar year, Starbucks released a pork flavor latte. It cost more than $9 and was widely seen as a disaster.
Billionaire Howard Schultz, Starbucks’s former CEO, insisted that Starbucks would not enter a price war in China. He claimed “as chinese customers become more knowledgeable about coffee, they will want to upgrade from lower-end or discounted products”
lol, Starbucks laments that people actually know about coffee there now.
Nowadays people in China have access to amazingly cheap coffee grinders, because many great ones are made there (DF series, Timemore). Their colonial projects in Africa have resulted in relationships with lots of African coffee farmers. The Chinese province of Yunnan has coffee farming in the mountains and I really want to try some, one of these days. I think burman coffee has some green from there. They also have access to lots of coffee grown in Vietnam where the historical patron client relationship of tribute and suzerainty between the two countries has resulted in lasting coffee relationships. I find that Chinese roasteries I have seen online tend to have a lot of information about their beans published, as well as extensive cupping notes.
Specialty coffee in China is probably a more innovative scene than the West Coast USA one but I don’t have access to everything they’ve got in terms of beans and equipment and vice versa.