There are hundreds of more or less similar land listings in the city. Their average price is $x/m2.
To make this land unique, owner worked on the land and made it look pretty. It is no longer a pure investment decision for the buyer. It is has recreational value.
Owner wants to sell at $3x/m2.
Can marketing make that happen?
Marketing can mean showing this listing to 1M people like Ryan Serhant does on Youtube.
Check sales listings for any sold property at that price?
sales records are private here and people usually don’t want to share that info
i could call 100 realtors and ask if they sold any “pretty” land, and if one of them sold such land, i could try to learn its sales price
maybe i could use AI to “modify” this land. and use that as marketing material and then do surveys to at least come up with a worst case number?
thoughts?