I always heard this for decades and still am not convinced the average human really thinks 199 is any different than 200. I don’t know a single person who doesn’t recognise it as a cheap uneffective trick
That’s not the point. Obviously everyone recognizes and knows this, but it still changes something about your impression subconsciously, even if you think it doesn’t affect you.
You’d be surprised how well “99” works compared to the whole number. It’s a marketing trick, which is why most items are listed as .99, .98, etc.
I always heard this for decades and still am not convinced the average human really thinks 199 is any different than 200. I don’t know a single person who doesn’t recognise it as a cheap uneffective trick
That’s not the point. Obviously everyone recognizes and knows this, but it still changes something about your impression subconsciously, even if you think it doesn’t affect you.