There is enough confusion between horizontal resolutions (2K, 4K etc.) and vertical ones (1080p, 2160p etc.). This is not helping; why even print a promotional sticker with a number of pixels smaller than what it should be?
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Just click the right arrow to scale it up?
Don’t the outward pointing arrows indicate it’s a widescreen format? That would be my interpretation.
This confusion is likely local and exists inside your head only. 1080p has been known as full hd since the early days of dvd.
2k and 4k does not refer to horizontal resolution but the number of pixels. 1080p is 2k