The main problem I see you running into is that if they decide for any reason to go after you (even just cause now they want your domain), it won’t matter if they have a solid legal standing or not. They can afford to tie you up in court indefinitely, and you will likely be unable to outlast them.

Source: This is exactly what happened to my family. We have the same last name as a large corporation, and in the early days of the internet we registered a domain based on a name-related slogan they had used in an older commercial compaign. We were just hosting a basic family website and email, and clearly had no conflicting or overlapping IP. We even checked in advance - they did not own a trademark for the slogan or the name.

A few years later, they decided the wanted the domain for themelves, but instead of offering us a fair price to purchase, they first filed a trademark for the slogan and then sued us for the domain. If we’d had the funds to continue fighting we would have eventually won, but we’re just a middle class family and they’re a large multi-national corporation with near infinite funds to pay their lawyers. We lost the domain, and it cost us a small fortune in legal fees fighing it.

Proceed with caution.

Unless someone has registered the trademark for those specific purposes you’re clear. A trademarks is only valid within a specific field of purpose. Trademarks are there to avoid consumers mistaking one brand for another.

There are a lot of entertaining articles on Techdirt about companies not understanding trademark law.

I’m of the mindset that you bought the domain you can do with it as you please. Where I think you’d get into “trouble” is if you were talking about piracy or something associated with their IP.

And the best possible outcome is they contact you and buy it for some much larger amount than you paid for it.

isnt the ubisoft that holds the right to the name? (watch dogs franchise)

The problem that I see is that if they one day decide to use that domain, they can force you into handing it over. Either legally or by extortion and suing you into the sky.

Both are unlikely but there is a chance.

Businesses of a different industry can use the same name. There is nothing keeping you from using the website for blogging. The computer store might be problematic if it could be construed you are trying to profit from EA’s established trademark. Also, why would you want a .org for a storefront? I’d say get a different domain for your computer store.

Fun fact, DEDSEC is a type of memory used in Soviet era mainframes.

Oh boy, let’s take this piece by piece…

DISCLAIMER: I AM NOT A LAWYER AND THIS IS NOT LEGAL ADVICE

First: let’s talk about the difference between copyright, patents, and trademark

A patent protects a method of doing something - like a novel piece of code, or a newly invented drug formula - from being duplicated and used or sold without your consent.

Copyright protects creative works - like art, books, and computer software - from being mimiced. It literally deals with the rights to copy something

Trademark protects brands - like a logo or company name - from being used by other people for profit. It usually deals with marketplace confusion, as when someone creates a competing product with a similar logo to try to benefit from the logo’s recognition and popularity.

So, with that said, what are YOU dealing with?

Well, since you’re not selling software or utilizing anything from the WatchDogs game universe, you’re pretty much free and clear on both patent and copyright.

What about trademark?

Well, on the one hand, you are not competing with Ubisoft in any way, nor are you attempting to represent yourself as related to WatchDogs. So, by the letter of the law (in the US), they don’t have a valid complaint.

However, trademark under US law has this funny feature where an entity that holds a trademark is required to vigorously defend it when they become aware of potential infringement. This is to prevent the selective application of trademark. That is, if I know John is using my trademark and I don’t go after him, then Steve uses my trademark too, I can’t suddenly claim to have an interest in defending it when I didn’t care before. Steve can point at the fact that I didn’t go after John and say “you already gave up your trademark by failing to enforce it”.

So how does this impact you? Well, unfortunately, even if you are technically allowed to use “dedsec” under US law, if Ubisoft has a trademark on the term “dedsec” specifically, AND if someone at Ubisoft became aware of your use of their trademark, they would likely come after you for trademark infringement just to cover their ass. You might even win in court, but it would cost a whole lot of money that you would likely never be able to recover.

The good news is that the very first step in a trademark dispute is a cease and desist letter. They’ll demand you stop using their trademark. At that point you can either comply, refuse, or offer to settle the matter by selling them the domain.

What you do with this information is up to you.

This is likely a question for an attorney tbh. You’re not asking a technical question, you want to know if EA Ubisoft will sue the shit out of you.

I personally wouldn’t risk it, but I’m not an attorney yadda yadda yadda