That’s… actually pretty cool. It tells me the water itself is actually not the product, it’s the can design. They’re essentially selling a way of overcoming the very real social anxiety alcoholics can go through when they give up booze, but don’t want to give up the social lives they’ve built around drinking.

I was all ready to hate on this, but if it’s actually legitimately helping people stay off alcohol while maintaining a social life, then I can’t really fault it.