For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
Does everyone have a Starbucks in their home? Is everyone on large incomes?
The answer to both is no and no. Buying coffee is expensive and retail is at least a long way away for nearly all people. Instant is instant and cheap it will always have a place.