• Deceptichum@kbin.social
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    10 months ago

    Companies are better at getting their shitty product/spammy pages to the top of search results than Google is able to find high quality pages to show you.

    Google has to create algorithms to judge pages based on their content and get good results , companies only have to fine tune their pages to match the algorithm.

    • GustavoFring@lemmy.world
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      10 months ago

      IIRC Google penalizes sites if they are detected to be abusing the SEO system. Not sure how effective the detection is though.

      • idunnololz@lemmy.world
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        10 months ago

        It’s actually very tricky to implement because people have used it to do “negative SEO”. Which is essentially making it seem like your competitors are abusing the system to get their results lowered.