This is hilariously out of context.
The actual product they’re developing (not available for purchase yet) is a vape that does the opposite, to help you get off of vaping.
But for an innovation contest, they reversed how it works. It is way funnier and more attention grabbing this way. AFAIK there are no plans to ever commercialize this version.
Full disk encryption with a LVM inside a LUKS arrition is pretty easy to setup, arch wiki is very helpful for that ! You can even encrypt most of the bootloader, so the drive is 100% useless if stolen.