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Joined 1 year ago
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Cake day: June 30th, 2023

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  • I agree that there’s a lot of direct trolling online, but I wouldn’t discount the number of “useful idiots”.

    Remember Q-anon? The core of that entire “movement” was a handful of people on an obscure website steering discourse and pumping out conspiracy theories to a few hundred dedicated direct followers. That audience served as both a testbed for ideas and a free “localization service” – they’d take an unpolished core idea and through discourse transform it into something marketable for wider consumption. Said followers obscure the source of the messaging, amplify it, spread it to traditional social media / the real world, “fight” dissidents, etc.

    Those “useful idiots” are a fundamental part of an efficient, cost effective, and successful disinformation campaign.







  • Targeting a smaller, receptive audience is actually better than going after larger and more diverse ones. With the later you’re more likely to get called out for your bullshit.

    The former is more likely to listen, and a small echo-chamber will eliminate dissidents. That relatively small core group will gladly modify the message to better appeal to the local/culture they belong to, and spread it wide-and-far while obscuring the original source.

    It’s a highly effective strategy: look at Qanon. It started on 8chan of all places, with a tiny userbase behind it.




  • It’s a dumb action, and this is from someone that supports direct action. How people are talking about an action is critical: the context matters.

    The first thing people are going to ask is “why did you do this?” and the answer needs to make sense. Throwing soup on an oil exec, painting their office, etc – something sparks a conversation in a way you can exploit to further the cause.

    “Vandalizing” a famous piece of art not even tangentially related to your cause is just going to make people think you’re an asshole and shuts down that potential for a productive discussion.