

In some circumstances the company also gets a cut of rebate. I don’t know about anything that may or may not be going on in the US on this front, but in Canada Tesla’s been under scrutiny because they submitted a bunch of forms last minute claiming sales that did not look legitimate, just before the Canadian program ended.
Most game shops host some games that are open to people signing up.
At one of my local stores, they specifically have the “D&D Adventure League” once a week. It does have a $5 entry fee.