Because a big “Join our community discord server!” on the game’s title screen isn’t enough apparently. They have to put a flashy animated GIF at the top of every update notification, change the name of the game’s Steam forum to “Join Our Discord!”, and even reply to posts in the Steam forum saying “You should join our discord so we can chat about it!” as if a forum isn’t a good place to chat about the thing that’s already being discussed.
Bitch please, if I wanted to be in the hell that is Discord I’d already be there, you can stop asking.
I posted a negative review of kithack model club over this exact issue and got 50/50 clown to other awards on it. When I also talked a bit about it on the steam forums, I noticed there’s a guy who clearly isn’t working for the dev and goes to every post to tell them to go to the discord. I’d be fine with that if he didn’t also argue with anyone who doesn’t think that’s good. Some people man.