Mozilla is introducing a new feature to Firefox aimed at protecting users from bounce trackers, the browser developer has announced. Bounce tracking is a technique where a user clicks a link but ends up reaching their intended destination via an intermediary tracking page. This allows trackers to place and read 'first-party cookies,' which aren’t blocked by the browser, unlike third-party
More to the point, the company using shady means to collect the data does not need to care if the data is useful, just that it’s marketable.
It’s like grifting, but also a pyramid scheme.